Is it a coffin, no it's furniture what to you mean it's both?

The body language at the homeshow has been awesome to see. I think many people get my product when the hear my name (especially if you let their mind wander) So people would look up to the sign and see Simple Pine Boxes. Then they would see the furniture options and be confused. Some would playfully suggest "Oh I thought you were selling coffins?" The door then opens to healthy dialogue.

Some people don't get it until you explain in detail. Some react with shock and horror and rush away from the booth. Others avoid it as soon as they see the name and stay to the outside of the walkway.

Others approach the booth with curiousity and want to talk.